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Friday, August 12, 2005
  big impact Blu-Ray and HD DVD,

Sony, Toshiba give up on unified DVD format.

Groups headed by Toshiba Corp and Sony Corp. offering competing technologies for next-generation DVDs have given up efforts to develop unified format.

For three years, the two groups have pushed to have their respective technology standards adopted to gain dominance in the multibillion-dollar markets for DVD players, PC drives and optical discs.

Toshiba, along with NEC Corp and Sanyo Electric Co, has been promoting HD HDVD, while Sony and Matsushita Electric Industrial Co the maker of Panasonic brand products, and have been developing a technology known as Blu-Ray.

The two groups have held negotiations on unifying their formats to persuade consumers to shift to advanced discs and to promote growth in the industry.

But negotiations feel through as neither side yielded, and time ran out to develop a format before launch of new products from both groups.

Late August is the practical time limit (to unify formats).

A Toshiba spokesman said Fuijii meant that the company needed to start developing software by lat August for its HD DVD-based players, scheduled for release at the end of this year.

A Sony spokesman said it has become harder to unify formats after failing to reach an agreement in negotiations in May.

Both officials agreed, however, that a unified format is still a possibility. They said a single format would be the best way, and added they would release their products as schedule.

Sony plan to put a Blu-Ray in its new PlayStation game console next year.

Sony Blu-Ray technology is also backed by Dell Inc and South Korea’s Samsung Electronics Co.

at the core of both formats are blue lasers, which have a shorter wavelength than red lasers used in current DVD equipment, allowing discs to store data higher densities needed for high-definition movies and television.

Toshiba’s then president, Tadashi Okamura, had said that in May produces of next-generation optical discs would eventually use one format, although products based on the two competing standards may be around for a long time

-Blu-Ray Vs HD DVD??-

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