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Sunday, August 21, 2005
  big impact- podcast: homemade broadcasts threaten mainstream radio
Mainstream radio, a beloved institution across the United States, is under serious threat from homemade shows downloaded to personal music players.

The so-called podcasts, recorded by amateurs worldwide, are finding web-based audiences of thousands, usually with no advertising other than word of mouth or online recommendation.

It is the newest form of DIY media, after the blog, to challenge traditional outlets.

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